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Derek Helpern on Pricing and His $300 Haircut

July 10, 2015 By Ron Dawson Leave a Comment

Derek Helpern on Pricing and His $300 Haircut

SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.

Know Your Audience

June 15, 2015 By Ron Dawson Leave a Comment

Know Your Audience

If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.

Transmedia Storytelling

June 9, 2015 By Ron Dawson 1 Comment

Transmedia Storytelling

It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.

The Importance of Story When Communicating Your Brand

June 1, 2015 By Ron Dawson 3 Comments

The Importance of Story When Communicating Your Brand

What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.

Three Proven Strategies for Raising Your Prices

May 27, 2015 By Ron Dawson Leave a Comment

Three Proven Strategies for Raising Your Prices

I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.

Worth is in the Eye of the Beholder

May 26, 2015 By Ron Dawson 3 Comments

Worth is in the Eye of the Beholder

Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.

Dan Wieden on the New TV Landscape

May 13, 2015 By Ron Dawson Leave a Comment

Dan Wieden on the New TV Landscape

Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.

Customer Acquisition vs. Retention and the Brand Experience

May 8, 2015 By Ron Dawson Leave a Comment

Customer Acquisition vs. Retention and the Brand Experience

The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?

Life After Pi Excellent Case Study on Contract Necessities

March 11, 2015 By Ron Dawson 5 Comments

Life After Pi Excellent Case Study on Contract Necessities

The bankruptcy of the visual effects house Rhythm & Hues provides an important lesson for professional creatives on how to structure their contracts.

Boost Traffic to Your WordPress Site with SumoMe

February 9, 2015 By Ron Dawson Leave a Comment

Boost Traffic to Your WordPress Site with SumoMe

SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!

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