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Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause

June 6, 2015 By Ron Dawson 2 Comments

Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause

In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.

The Importance of Story When Communicating Your Brand

June 1, 2015 By Ron Dawson 3 Comments

The Importance of Story When Communicating Your Brand

What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.

Dan Wieden on the New TV Landscape

May 13, 2015 By Ron Dawson Leave a Comment

Dan Wieden on the New TV Landscape

Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.

Dan Wieden on Brands, Ideas and Storytelling

May 9, 2015 By Ron Dawson 3 Comments

Dan Wieden on Brands, Ideas and Storytelling

The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.

Customer Acquisition vs. Retention and the Brand Experience

May 8, 2015 By Ron Dawson Leave a Comment

Customer Acquisition vs. Retention and the Brand Experience

The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?

Building a Brand Experience as a Visual Storyteller

May 7, 2015 By Ron Dawson Leave a Comment

Building a Brand Experience as a Visual Storyteller

Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.

Design Elements of Your Brand

May 6, 2015 By Ron Dawson Leave a Comment

Design Elements of Your Brand

Let’s talk about design elements and what goes into that aspect of your brand.

What Is a Brand?

May 5, 2015 By Ron Dawson Leave a Comment

What Is a Brand?

The first in a series of posts about what branding is and how to effectively build one.

Do You Treat Your Customers Like People or Robots

May 1, 2015 By Ron Dawson 2 Comments

Do You Treat Your Customers Like People or Robots

Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.

A Promo Video that Repels as Much as it Attracts

January 9, 2015 By Ron Dawson 5 Comments

A Promo Video that Repels as Much as it Attracts

The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.

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