In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
The Importance of Story When Communicating Your Brand
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
Dan Wieden on the New TV Landscape
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
Dan Wieden on Brands, Ideas and Storytelling
The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.
Customer Acquisition vs. Retention and the Brand Experience
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Building a Brand Experience as a Visual Storyteller
Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.
Design Elements of Your Brand
Let’s talk about design elements and what goes into that aspect of your brand.
What Is a Brand?
The first in a series of posts about what branding is and how to effectively build one.
Do You Treat Your Customers Like People or Robots
Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.
A Promo Video that Repels as Much as it Attracts
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.