SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.
If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
I know my suggestion yesterday to double your rates immediately may be too much for some of you. So here are 3 more palatable solutions.
Every professional artist faces the challenge of charging what they’re worth, not because they aren’t worth it, but because they THINK they’re not worth it. They’re their own worst enemy.
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
The bankruptcy of the visual effects house Rhythm & Hues provides an important lesson for professional creatives on how to structure their contracts.
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